PPC stands for pay-per-click, you pay only when someone clicks your ad. But there is a lot more to it than that. Here is everything you need to know without the jargon.
You bid on keywords relevant to your business. When someone searches for that keyword, your ad appears. If they click it, you pay the bid price. If they do not click, you pay nothing. You only pay for actual visitors, not impressions. This makes PPC one of the most measurable advertising channels available.
PPC works best when you have a proven service with known unit economics, you can track conversions accurately, and your customer lifetime value exceeds your cost per acquisition by a healthy margin. If a customer is worth $2,000 or more and you can acquire them for $100 to $300 through ads, PPC is a no-brainer.
Book a free call and we will help you figure out the math for your business. We do this every day and will build a custom Google Ads and PPC strategy for you. Based in Dallas. Serving businesses nationwide. One expert, zero fluff, all results.
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