Google Local Service Ads put you at the very top of search results, above regular ads, above organic results. They are pay-per-lead (not pay-per-click), and they come with a Google Guaranteed badge. Here is everything you need to know.
LSAs appear at the very top of Google search results for local service queries, above paid ads and organic results. They display your business name, rating, hours, and a Google Guaranteed or Google Screened badge. Unlike regular Google Ads, you only pay when someone actually contacts you through the ad.
LSAs are available for specific service industries including HVAC, plumbing, electrical, roofing, cleaning, pest control, locksmith, law, accounting, financial planning, real estate, and more. Google requires background checks, license verification, and insurance verification to qualify for the Google Guaranteed badge.
LSA lead costs vary by industry and market. HVAC leads typically cost $25 to $50, legal leads $50 to $150, and home service leads $15 to $40. Compared to regular Google Ads where you pay for every click regardless of conversion, LSAs are often more cost-effective because you only pay for actual leads. The Google Guaranteed badge also increases trust and conversion rates.
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