These case studies show how digital strategy, execution, analytics, and follow-up systems connect to pipeline, revenue, conversion, and customer acquisition.
Enterprise Technology and Communications
Global Enterprise Technology Company
Building a Digital Demand Generation Engine at Scale
Services: Paid Media, SEO, Content Strategy, Conversion Optimization, Analytics
A global enterprise technology company needed a scalable digital marketing program capable of supporting complex products, long sales cycles, multiple markets, and a large sales organization. The program included more than $100,000 per month in digital advertising investment across paid search, display, content, SEO, and landing-page optimization. Campaigns were evaluated based on qualified opportunities and sales pipeline, not simply clicks, impressions, or form submissions.
- Helped influence and support nine-figure sales pipelines
- Delivered returns estimated at up to 20x advertising investment
- Contributed to approximately 20% year-over-year organic traffic growth
- Improved alignment between digital campaigns, marketing automation, and sales outcomes
E-Commerce and Consumer Accessories
Global Watch Accessories Brand
Scaling a Multichannel E-Commerce Operation
Services: Google Ads, Meta Ads, Amazon, Email, SMS, CRO, Analytics
A global direct-to-consumer brand needed to scale customer acquisition while maintaining efficiency across its website, marketplaces, retention channels, and international customer base. The strategy included paid media, product-feed management, promotional planning, conversion optimization, lifecycle marketing, analytics, and attribution.
- Managed Google Ads budgets of approximately $1,500 to $2,000 per day
- Supported Amazon advertising of approximately $1,800 per day
- Oversaw acquisition and retention across Google, Meta, Amazon, email, and SMS
- Improved reporting through advanced analytics and attribution tools
- Supported promotional programs, product launches, merchandising, and customer retention
- Helped manage a complex catalog serving customers in more than 100 countries
Health, Fitness, and Nutritional Supplements
Health and Fitness Supplement Brand
Increasing Conversion, Sales, and Recurring Revenue
Services: Shopify, Amazon, SEO, CRO, Email, SMS, Subscriptions
A supplement brand needed to strengthen its direct-to-consumer business, improve website conversion, increase recurring revenue, and coordinate growth across Shopify and Amazon. The strategy included a Shopify relaunch, conversion optimization, organic search improvements, email and SMS campaigns, product launches, and the introduction of a Subscribe & Save program.
- Increased website conversion rate by approximately 20%
- Generated more than $25,000 in monthly recurring revenue within six months
- Contributed to approximately 40% sales growth
- Increased organic traffic by approximately 20%
- Improved coordination between direct-to-consumer and marketplace sales
Precious Metals and E-Commerce
Gold and Silver E-Commerce Company
Driving More Than 5,000% Digital Growth
Services: Digital Acquisition, SEO, E-Commerce Strategy, CRO, Email Marketing
A company operating in the gold and silver industry needed to expand its online business and build a more scalable digital customer-acquisition strategy. The work focused on attracting qualified buyers, improving product merchandising, strengthening trust, optimizing the online purchasing experience, and expanding digital sales channels. Because the engagement occurred earlier in Preston’s career, identifying details and certain supporting metrics are intentionally presented broadly.
- Contributed to more than 5,000% growth during the engagement
- Expanded online sales and digital customer acquisition
- Improved product presentation and merchandising
- Strengthened the company’s e-commerce and digital marketing foundation
- Helped transform digital into a meaningful growth channel
Commercial Lending and Business Finance
Commercial Lending Firm
Building a $10M+ Pipeline Through Cold Email
Services: Cold Email, Lead Generation, Prospecting Strategy, Campaign Optimization
A commercial lending firm needed a more scalable way to identify qualified borrowers and generate new financing opportunities outside of referrals and traditional networking. A targeted outbound email strategy was developed to reach business owners, investors, and commercial borrowers with relevant financing needs.
- Built segmented prospect lists based on industry, geography, company type, and likely financing needs
- Developed targeted cold email campaigns for commercial lending opportunities
- Created messaging around business financing, commercial real estate, acquisitions, working capital, and related needs
- Tested subject lines, offers, calls to action, and follow-up sequences
- Improved campaign quality through list cleaning, deliverability management, and response qualification
- Routed qualified opportunities into the sales and lending process
- Built a pipeline of more than $10 million in potential lending opportunities
- Generated qualified borrower conversations through cold outbound email
- Expanded lead generation beyond referrals and existing relationships
- Created a repeatable prospecting system tied directly to deal value
Roofing and Home Services
Dallas–Fort Worth Roofing Company
Creating a Storm-Responsive Lead Generation Campaign
Services: Google Ads, Meta Ads, Local SEO, Creative Strategy, Lead Generation
A Dallas–Fort Worth roofing company needed to reach homeowners following major hail, wind, and rain events while standing out in an extremely competitive local market. Rather than relying on generic roofing advertisements, the campaign addressed specific homeowner concerns such as hidden damage, delayed leaks, repeated storm exposure, insurance documentation, and inspection timelines.
- Developed localized storm-response campaigns
- Created direct-response messaging focused on inspection requests
- Connected ads, landing pages, calls, and appointment opportunities
- Built campaigns around real homeowner concerns and weather events
- Used authentic company photography to increase trust
- Supported local SEO and technically optimized service content
- Developed an ongoing content and campaign schedule
Pet Care and Dog Boarding
Local Dog Boarding and Pet-Care Business
Connecting Search, Calls, Forms, and Customer Follow-Up
Services: Local SEO, Website Optimization, Call Tracking, Forms, SMS Automation
A local pet-care business needed a more complete system for turning search traffic and website visitors into calls, inquiries, tours, and reservations. The project connected the website, local SEO, lead forms, call attribution, customer messaging, and missed-call follow-up.
- Conducted a complete website and local SEO review
- Developed location-focused service content
- Improved website forms and inquiry paths
- Implemented call attribution and tracking
- Supported missed-call text-back workflows
- Developed SMS consent and compliance language
- Improved mobile usability and customer communication
Private Aviation and Charter Services
Private Aviation Company
Connecting Digital Campaigns to Qualified Leads and Revenue
Services: Google Ads, CRM Attribution, GA4, Call Tracking, Lead Tracking
A private aviation company needed better visibility into which campaigns, keywords, calls, and website interactions were producing qualified charter opportunities. Because the sales process involved multiple touchpoints and high-value transactions, standard advertising-platform conversions did not provide enough information. The strategy focused on connecting digital marketing activity to CRM opportunities and closed business.
- Developed a campaign-to-revenue attribution framework
- Captured source, medium, campaign, keyword, and creative data
- Improved form and CRM tracking
- Connected phone-call activity to marketing sources
- Shifted reporting toward qualified opportunities and closed revenue
- Identified tracking overlap and attribution inconsistencies
Luxury Real Estate and Custom Homes
Luxury Custom Home Development
Creating a Premium Brand and Lead Generation Experience
Services: Branding, Website Strategy, Conversion Design, Messaging, Signage
A private custom-home development needed a high-end digital and visual identity capable of attracting affluent buyers. The community included a limited number of estate homesites, with custom residences beginning above the million-dollar price point. The marketing strategy emphasized privacy, limited availability, architectural quality, established builders, and a selective buyer experience.
- Developed luxury brand positioning and messaging
- Created a website strategy centered on qualified inquiries
- Built calls to action around availability and private consultations
- Positioned the builders as central credibility factors
- Developed coordinated digital and physical signage concepts
- Used premium typography, restrained design, and generous white space
Accounting, Tax, and Professional Services
Accounting and Advisory Firm
Improving Marketing and Client Communication
Services: Website Messaging, CRM, Email, Automation, Lead Follow-Up
An established accounting firm needed a more organized approach to lead generation, client communication, and prospect follow-up. The objective was to introduce better systems without losing the personal service and professional credibility clients expected.
- Improved service positioning and website messaging
- Strengthened lead-capture opportunities
- Developed CRM and follow-up workflows
- Identified email and reminder automation opportunities
- Clarified tax, bookkeeping, accounting, and advisory services
- Applied AI and automation to reduce repetitive administrative work
