Your website might look fine to you, but if it is not converting visitors into leads, something is broken. Here are the most common design mistakes we see (and fix) on client websites.
If a visitor has to scroll to find out what you want them to do, you have already lost them. Your primary CTA, book a call, get a quote, start a free trial, needs to be visible within the first 3 seconds of landing on your page.
53% of mobile visitors abandon a site that takes more than 3 seconds to load. Every second of delay reduces conversions by 7%. If your site is slow, nothing else matters.
Over 60% of web traffic is mobile. If your site was designed for desktop and adapted for mobile, you have it backwards. Design for the phone first, then scale up.
Choice paralysis is real. When your navigation has 15 items, visitors do not know where to go and they leave. Keep your nav to 5 to 7 items maximum and guide users toward conversion.
Customers can spot stock photos instantly and they erode trust. Use real photos of your team, your work, and your location whenever possible. Authenticity converts better than polish.
Without analytics in place, you are flying blind on what is and is not working.
Stop reading about marketing and start doing it. Book a Meeting and we will build a custom website design plan for your business. Based in Dallas. Serving businesses nationwide. One expert, zero fluff, all results.
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