Preston Miller of TX Digital Marketing, a boutique ecommerce marketing firm in Dallas, Texas talks about how Black Friday and Cyber Monday saw a record number of online sales.
Interestingly, we also saw a shift in when people did their shopping this year. In previous years, most people waited until Cyber Monday to take advantage of sales. But this year, many people started their holiday shopping on Thanksgiving Day itself. This could be due to the fact that more stores are offering sales on Thanksgiving Day, or it could be because people are simply getting more comfortable with shopping online. Either way, it’s clear that ecommerce brands need to be prepared for a longer holiday shopping season.
Overall, this year’s Black Friday and Cyber Monday sales were a big win for ecommerce brands. The record number of online sales shows that there is still strong demand for holiday deals and discounts. And the shift in when people are doing their shopping highlights the need for ecommerce brands to be prepared for a longer holiday shopping season. With the right preparation, your ecommerce brand can make the most of this important sales period.
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